Musinsa Standard aims for W1t sales milestone

Musinsa Standard, the private-label brand of South Korean fashion platform Musinsa, said Thursday it aims to reach 1 trillion won ($680 million) in annual transaction volume next year, driven by rapid overseas expansion and continued domestic growth. The company expects transaction volume for 2025 to reach 470 billion won, with cumulative sales from January to November already exceeding 400 billion won. Musinsa Standard said this year’s performance was fueled largely by a sharp increase in offli